workshop how do you like your eggs in the morning?
toolkit starter session, University of Sunderland.
7 steps toolkit
what is marketing? a key management process, about the enduser, benefit driven
step 3 identify users, need to talk to them, segment as individuals, make groups,
customers segments see Queensland tourists, visit Britain.
activity 1 profiling customer segment
part-time undergraduate: mature, working, some pressure, no time, very demanding, struggle with basic, usually very focused and do well, very motivated, retention issues, very communicative: phone, blackboard,
step 4 define a targeted service for your segment: the 4 p. product, place, price, promotion
see Tesco products see also the Thomson holiday advert
step 5 transform your services to your users'needs, do NOT just tell people what we have, turn round each product
activity 2 key thing that would meet their needs, how to avoid the mistake of just telling them what we have?
online librarian, personalised service, need satisfied.
step 6 translate your benefit the AIDA principle (attention, interest, desire, action)
step 7 communicate your key message
pinterest.com/uniofsunlib
Conclusions: very interesting workshop, too bad we didn't have time to do another activity! I think the most difficult thing to do is not to fall into the trap of just telling the users what we have on offer.
7 steps toolkit
what is marketing? a key management process, about the enduser, benefit driven
step 3 identify users, need to talk to them, segment as individuals, make groups,
customers segments see Queensland tourists, visit Britain.
activity 1 profiling customer segment
part-time undergraduate: mature, working, some pressure, no time, very demanding, struggle with basic, usually very focused and do well, very motivated, retention issues, very communicative: phone, blackboard,
step 4 define a targeted service for your segment: the 4 p. product, place, price, promotion
see Tesco products see also the Thomson holiday advert
step 5 transform your services to your users'needs, do NOT just tell people what we have, turn round each product
activity 2 key thing that would meet their needs, how to avoid the mistake of just telling them what we have?
online librarian, personalised service, need satisfied.
step 6 translate your benefit the AIDA principle (attention, interest, desire, action)
step 7 communicate your key message
pinterest.com/uniofsunlib
Conclusions: very interesting workshop, too bad we didn't have time to do another activity! I think the most difficult thing to do is not to fall into the trap of just telling the users what we have on offer.
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